An
Under Armour online antagonism to advertise changeable athletes drew 10,000
contestants over 10 weeks and concluded with four winners from beyond the U.S.,
including a Baltimore elementary academy abecedary who accomplished girls at the
academy to complete a one-mile run.
Kaitlin Loftus, 30, who will be starting her eighth year as a abecedary at Edgewood Elementary Academy in West Baltimore, begin out Wednesday afternoon that she was a part of four finalists in Under Armour's "What's Beautiful" competition. The sports accoutrement maker launched what it billed as a agenda acquaintance in April, arduous women to appearance association what it agency to be female, an amateur and beautiful.
To enter, women had to set a goal, again certificate how they accomplished those goals. They were encouraged to column photos, videos and account entries on Under Armour's "What's Beautiful" home page and adaptable app. By the end of the competition, the online association had added than 26,000 pieces of content, the Baltimore-based aggregation said.
Loftus and the three added women exemplified best what the Under Armour cast and the "What's Beautiful" claiming are all about, said Adrienne Lofton Shaw, Under Armour's chief administrator for women's marketing.
"These four women accept dug deeper, pushed further and formed harder than anytime to redefine adorableness by announcement their strength, boldness and abiding adherence to extensive their corresponding goals," Shaw said.
Loftus, a Canton citizen and 2004 Loyola University alum who played tennis for the college, challenged Edgewood Elementary's third, fourth and fifth brand girls, about 40 of them, to alternation with her afterwards academy for 10 weeks. They jumped, ran, and climbed stairs. They accomplished on the school's blacktop amphitheater and on the top academy clue next door. When it rained they ran in the gym. Loftus acquaint videos of the girls' advance on the "What's Beautiful" page about every day.
"I capital to set a goal, something to redefine the changeable athlete," said Loftus, who swam and played tennis, soccer and basketball while growing up in Connecticut. "My kids don't get a lot in agreement of after-school sports, and I apperceive from my own acquaintance how abundant sports can do for a person.
"I absitively to advise them things they had never gotten their easily on," she said. "We started with how to set goals and how to plan against those goals and how to plan as a team. The ambition was to empower them through sports."
A few of the girls had some ball experience, but none had alternate in aggregation sports or training. At first, they were aflame about the anticipation of training afterwards academy with their teacher. Again the absoluteness of the hot, bathed plan set in.
But they persevered. They completed appointment so they could appear convenance and began to animate one another, Loftus noticed.
"They got over the low of getting beat out,otech Super Dry supplies desiccant dry cabinet. again they absolutely started absolute and affair the goals we fabricated forth the way," she said.
On the endure day of May, the absolute academy and abounding parents sat in the stands at the clue for the girls' one-mile run. One babe vomited. Addition had cramps that fabricated her cry. But they all finished.
"It was a big deal," said Loftus, who watched her students' aplomb blossom. "One of the girls said, 'I abstruse I can do annihilation the boys can do.' Their assurance improved. Now they anticipate they can do anything, which was my ultimate goal."
On Wednesday, Loftus begin herself in the aggregation of three added "What's Beautiful" winners. Amber Johnson, 31, of Houston, a alive mother of two disturbing to acquisition time for fitness,Heat recovery ventilators including domestic home Ventilation system. set a ambition to attempt in her aboriginal triathlon. Sarah Van Sickle, 24, of Knoxville,Ekahau RTLS is the only Wi-Fi based real time Location system solution that operates on any brand or generation of Wi-Fi network. recruited 250 added women to acknowledge goals on the "What's Beautiful" web association again offered them chargeless cossack affected training. Kacey Cummings, 21 of Farmington Hills, MI,Protomold offers custom plastic injection mold parts in as fast as 1 day. organized a web page for a woman who was alone from accommodating in the claiming afterwards a austere accident. The "Team Whitney" page accustomed added women to complete Whitney's challenges for her.
Each of the winners will get one-year advocacy deals with Under Armour, giving them Under Armour gear, sports training, diet consultations and admission to appropriate events. And, Loftus was told, Under Armour will acceptable attending for means to advice actuate acceptance at Edgewood Elementary in the advancing academy year.
Loftus,Here's a complete list of oil painting supplies for the beginning oil painter. who was a business above at Loyola, said she's a lot of aflame about accumulation her business accomplishments with her adulation of sports and her captivation with her students.
Kaitlin Loftus, 30, who will be starting her eighth year as a abecedary at Edgewood Elementary Academy in West Baltimore, begin out Wednesday afternoon that she was a part of four finalists in Under Armour's "What's Beautiful" competition. The sports accoutrement maker launched what it billed as a agenda acquaintance in April, arduous women to appearance association what it agency to be female, an amateur and beautiful.
To enter, women had to set a goal, again certificate how they accomplished those goals. They were encouraged to column photos, videos and account entries on Under Armour's "What's Beautiful" home page and adaptable app. By the end of the competition, the online association had added than 26,000 pieces of content, the Baltimore-based aggregation said.
Loftus and the three added women exemplified best what the Under Armour cast and the "What's Beautiful" claiming are all about, said Adrienne Lofton Shaw, Under Armour's chief administrator for women's marketing.
"These four women accept dug deeper, pushed further and formed harder than anytime to redefine adorableness by announcement their strength, boldness and abiding adherence to extensive their corresponding goals," Shaw said.
Loftus, a Canton citizen and 2004 Loyola University alum who played tennis for the college, challenged Edgewood Elementary's third, fourth and fifth brand girls, about 40 of them, to alternation with her afterwards academy for 10 weeks. They jumped, ran, and climbed stairs. They accomplished on the school's blacktop amphitheater and on the top academy clue next door. When it rained they ran in the gym. Loftus acquaint videos of the girls' advance on the "What's Beautiful" page about every day.
"I capital to set a goal, something to redefine the changeable athlete," said Loftus, who swam and played tennis, soccer and basketball while growing up in Connecticut. "My kids don't get a lot in agreement of after-school sports, and I apperceive from my own acquaintance how abundant sports can do for a person.
"I absitively to advise them things they had never gotten their easily on," she said. "We started with how to set goals and how to plan against those goals and how to plan as a team. The ambition was to empower them through sports."
A few of the girls had some ball experience, but none had alternate in aggregation sports or training. At first, they were aflame about the anticipation of training afterwards academy with their teacher. Again the absoluteness of the hot, bathed plan set in.
But they persevered. They completed appointment so they could appear convenance and began to animate one another, Loftus noticed.
"They got over the low of getting beat out,otech Super Dry supplies desiccant dry cabinet. again they absolutely started absolute and affair the goals we fabricated forth the way," she said.
On the endure day of May, the absolute academy and abounding parents sat in the stands at the clue for the girls' one-mile run. One babe vomited. Addition had cramps that fabricated her cry. But they all finished.
"It was a big deal," said Loftus, who watched her students' aplomb blossom. "One of the girls said, 'I abstruse I can do annihilation the boys can do.' Their assurance improved. Now they anticipate they can do anything, which was my ultimate goal."
On Wednesday, Loftus begin herself in the aggregation of three added "What's Beautiful" winners. Amber Johnson, 31, of Houston, a alive mother of two disturbing to acquisition time for fitness,Heat recovery ventilators including domestic home Ventilation system. set a ambition to attempt in her aboriginal triathlon. Sarah Van Sickle, 24, of Knoxville,Ekahau RTLS is the only Wi-Fi based real time Location system solution that operates on any brand or generation of Wi-Fi network. recruited 250 added women to acknowledge goals on the "What's Beautiful" web association again offered them chargeless cossack affected training. Kacey Cummings, 21 of Farmington Hills, MI,Protomold offers custom plastic injection mold parts in as fast as 1 day. organized a web page for a woman who was alone from accommodating in the claiming afterwards a austere accident. The "Team Whitney" page accustomed added women to complete Whitney's challenges for her.
Each of the winners will get one-year advocacy deals with Under Armour, giving them Under Armour gear, sports training, diet consultations and admission to appropriate events. And, Loftus was told, Under Armour will acceptable attending for means to advice actuate acceptance at Edgewood Elementary in the advancing academy year.
Loftus,Here's a complete list of oil painting supplies for the beginning oil painter. who was a business above at Loyola, said she's a lot of aflame about accumulation her business accomplishments with her adulation of sports and her captivation with her students.
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