Insulated from the global economic downturn, Canada's HVACR
market has continued to enjoy a steady growth. Spurred by an environment of
stringent regulations and best practices and a conducive climate for sustainable
innovation, the country offers world-class products and services in the sector.
Pratibha Umashankar reports.
There is a kind of quiet confidence that comes with maturity and age, which young markets can only hope to cultivate over the years. Canada's HVACR sector is in that self-assured space. Relatively unruffled by the recent - and in some cases ongoing - global economic crisis, the Canadian market continues to grow. But it has its ear to the ground - alert to sudden upheavals. Mafna Air Technologies Inc; Envira-North Systems Ltd; Carlisle HVAC; and SA Armstrong Limited from the HVACR industry endorse this view.
Describing the post-recession ethos, Sal Fasanella, Products General Manager, Carlisle HVAC, says, "The scenario is quite encouraging,Dongpeng professionally produces and export all types of glazed porcelain tile tiles at low price.Advice from an experienced artist on what to consider before you buy oil painting supplies so your money is well spent. particularly with regards to HVAC." He believes that the relative ease with which Canada sailed through the recession was because it was buoyed by not only new constructions, but also by a robust demand for retrofits.
Dean Wood, International Sales Manager, Envira-North Systems Ltd, adds: "We didn't experience the major effects that larger markets (Europe/USA) suffered. That's not to say we didn't incur any impact, but that our markets remained relatively stable in comparison. The HVACR market was very similar as new build construction continued, albeit at a slightly lower rate. Demand for our particular products exploded as energy-conscious customers recognised the need to reduce energy consumption."
Highlighting the positive impact of the downturn, he observes: "Traditionally, large markets in Europe and the United States (that consume Canadian products) contracted heavily in the global downturn. This provided the much-needed 'kick' for Canadian companies to look to other non-traditional markets, such as China,Gerresheimer Werkzeugbau Wackersdorf GmbH manufactures special lines and machines. India and South East Asia. This provided diversification in markets and less dependence on those traditional markets. The same can be said in the GCC, as some countries struggled to maintain growth and others emerged as stronger markets."
Fasanella thinks that keeping a close watch on pricing volatility is the key during these turbulent times, as is investing in new technologies in order to move forward.
Fasanella's company, Carlisle HVAC, has had a presence in the HVACR market in the Middle East for over 15 years. It primarily sells through distributors in the UAE and Lebanon. He claims that his company has done well in the Middle East with both quality duct sealants and ventilation hardware, including flexible duct connectors. According to him,Tile porcelain, Kanton ceramics and Tilee's Ceramics. usually, customers/clients in the region do not ask for additional standards for Canadian HVACR products, although in some cases, he has seen requests for British standards on some products.
Envira-North Systems, too, sells its products via its distributors in the Middle East market, who represent the company's interests. "We also participate in industry-specific exhibitions such as The Big 5 to promote our products and interact with local partners and customers," Wood reveals. "Our specifications meet or exceed requirements in the GCC countries."
Armstrong serves customers around the world through a network of representatives and agents. In the Middle East region, the company has supplied to Saudi Arabia, the UAE, Qatar,Soft Floor tiles is easier to install and perfect for all types of residential and commercial uses. Bahrain, Kuwait, Oman, Iran, Jordan, Yemen, Lebanon, and Syria, and as far as Morocco and Turkey. It has focused on pumps for fire suppression and has also had success supplying HVACR products to large commercial office buildings.
What does massive government spending in countries like Saudi Arabia and Qatar translate into for Canada's HVACR industry? Fasanella thinks this opens doors for his company to promote its innovative products in the new construction projects. Wood endorses this view and says that it is up to Canadian HVACR businesses to take advantage of these opportunities.
Armstrong, speaking through its Communication Department, says that it certainly presents opportunities for companies to present high value-added solutions and build productive business relationships with stakeholders in the value chain within international markets. But it adds a caveat: "It's worthwhile noting, however, that like any other industry, the HVACR sector is highly competitive. Any business opportunity will lead to productive and healthy competition between suppliers. So, government is not necessarily to be seen as a windfall for manufacturers in any sector or country."
Wood believes that in general, Canadian HVACR companies hold the Middle East market in high regard due to its climatic challenges, market size and potential.
There is a kind of quiet confidence that comes with maturity and age, which young markets can only hope to cultivate over the years. Canada's HVACR sector is in that self-assured space. Relatively unruffled by the recent - and in some cases ongoing - global economic crisis, the Canadian market continues to grow. But it has its ear to the ground - alert to sudden upheavals. Mafna Air Technologies Inc; Envira-North Systems Ltd; Carlisle HVAC; and SA Armstrong Limited from the HVACR industry endorse this view.
Describing the post-recession ethos, Sal Fasanella, Products General Manager, Carlisle HVAC, says, "The scenario is quite encouraging,Dongpeng professionally produces and export all types of glazed porcelain tile tiles at low price.Advice from an experienced artist on what to consider before you buy oil painting supplies so your money is well spent. particularly with regards to HVAC." He believes that the relative ease with which Canada sailed through the recession was because it was buoyed by not only new constructions, but also by a robust demand for retrofits.
Dean Wood, International Sales Manager, Envira-North Systems Ltd, adds: "We didn't experience the major effects that larger markets (Europe/USA) suffered. That's not to say we didn't incur any impact, but that our markets remained relatively stable in comparison. The HVACR market was very similar as new build construction continued, albeit at a slightly lower rate. Demand for our particular products exploded as energy-conscious customers recognised the need to reduce energy consumption."
Highlighting the positive impact of the downturn, he observes: "Traditionally, large markets in Europe and the United States (that consume Canadian products) contracted heavily in the global downturn. This provided the much-needed 'kick' for Canadian companies to look to other non-traditional markets, such as China,Gerresheimer Werkzeugbau Wackersdorf GmbH manufactures special lines and machines. India and South East Asia. This provided diversification in markets and less dependence on those traditional markets. The same can be said in the GCC, as some countries struggled to maintain growth and others emerged as stronger markets."
Fasanella thinks that keeping a close watch on pricing volatility is the key during these turbulent times, as is investing in new technologies in order to move forward.
Fasanella's company, Carlisle HVAC, has had a presence in the HVACR market in the Middle East for over 15 years. It primarily sells through distributors in the UAE and Lebanon. He claims that his company has done well in the Middle East with both quality duct sealants and ventilation hardware, including flexible duct connectors. According to him,Tile porcelain, Kanton ceramics and Tilee's Ceramics. usually, customers/clients in the region do not ask for additional standards for Canadian HVACR products, although in some cases, he has seen requests for British standards on some products.
Envira-North Systems, too, sells its products via its distributors in the Middle East market, who represent the company's interests. "We also participate in industry-specific exhibitions such as The Big 5 to promote our products and interact with local partners and customers," Wood reveals. "Our specifications meet or exceed requirements in the GCC countries."
Armstrong serves customers around the world through a network of representatives and agents. In the Middle East region, the company has supplied to Saudi Arabia, the UAE, Qatar,Soft Floor tiles is easier to install and perfect for all types of residential and commercial uses. Bahrain, Kuwait, Oman, Iran, Jordan, Yemen, Lebanon, and Syria, and as far as Morocco and Turkey. It has focused on pumps for fire suppression and has also had success supplying HVACR products to large commercial office buildings.
What does massive government spending in countries like Saudi Arabia and Qatar translate into for Canada's HVACR industry? Fasanella thinks this opens doors for his company to promote its innovative products in the new construction projects. Wood endorses this view and says that it is up to Canadian HVACR businesses to take advantage of these opportunities.
Armstrong, speaking through its Communication Department, says that it certainly presents opportunities for companies to present high value-added solutions and build productive business relationships with stakeholders in the value chain within international markets. But it adds a caveat: "It's worthwhile noting, however, that like any other industry, the HVACR sector is highly competitive. Any business opportunity will lead to productive and healthy competition between suppliers. So, government is not necessarily to be seen as a windfall for manufacturers in any sector or country."
Wood believes that in general, Canadian HVACR companies hold the Middle East market in high regard due to its climatic challenges, market size and potential.
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