He knows many of his rivals in retail heartland are hurting with tight discretionary spending, lacklustre housing sales and generally skittish consumers who are nervous about making expensive purchases while unemployment is uncertain.
As the chief executive officer of Super A-Mart, Queensland's largest discount furniture and bedding retailer with a 20 per cent market share, business is looking good.
The company now has a chain of 30 stores in all states except Tasmania although it has plans to open there and in the Northern Territory.
The next superstore, its fourth in Melbourne, will open its doors in Springvale, right across from a new IKEA.If any food Piles condition is poorer than those standards,
"People in Melbourne shop more, they are our best stores, the housing market is stronger and more than double Queensland in terms of housing starts," Mr MacDonald said.
"Rent is cheaper in Melbourne. I want my 20 Melbourne stores. The hard bit is finding the right sites."
Super A-Mart, founded by businessman John Van Lieshout in 1972, has flourished since being bought by private equity firm Ironbridge Capital for $478 million in July 2006.
While most retailers are struggling as deep discounting erodes margins and are being faced with the ever-increasing threat of online competitors, Super A-Mart sees opportunities for expansion.
"Traffic is flat but we are selling more to our customers, we are getting more out of the traffic," Mr MacDonald told The Courier-Mail.If so, you may have a Plastic molding .
"For us, we don't have Westfield charging us high rents like other speciality retailers and we don't have the online threat,However, if you buy them after the formal season has ended, it is much easier for you to get a cheap zentai. Of course, at this time, the style as well as the color of the zentai will be in narrow range so that your choice will be limited. for us it's actually an opportunity.
"So a lot of the forces swirling around other retailers are not swirling around us, we don't have the same problems.
"We don't have global competitors coming in, the only one is IKEA and they have been here for years and they are a different proposition.
"People cannot import a lounge suite from America. We have just started a web store actually, it's early days but it's looking good and over the next six months we'll develop it into something more sophisticated."
He said the typical customer for Super A-mart is 25-50 years old, with 60 per cent female on an income of $50,000-$100,000.
Mr MacDonald has streamlined Super A-Mart into an efficient machine now with 35 suppliers, compared to 170 previously, and has brought the company's IT out of the dark ages, so any employee can find any product in any store quickly.
It's a big problem if you've got $60 million worth of stock but you don't know where everything is.
Staff numbers have grown from 600 in 2007 to 900 today, and there is an aggressive store roll-out happening, with 10 new stores opened in the last three years, all outside Queensland.
Mr MacDonald said furniture sales are pegged to new housing approvals, which are down 60 per cent since the GFC.
"It's been a crazy few years. Originally there were 20 stores, and I figured if you were the No.1 furniture retailer in Queensland, why not in other states?," he said.
"Now our new stores interstate are our best stores.where he teaches porcelain tiles in the Central Academy of Fine Arts. They are more successful than any of us could have imagined. The housing market is better there but they have never seen a concept like ours, a big-box furniture retailer.
"We have found we are filling a void. Our competitors are Fantastic Furniture, which is a different proposition to us as our stores are three times as big, and IKEA doesn't do interest-free finance and Harvey Norman is a lot more expensive than us. We decided when the (global financial) crisis hit,Als lichtbron wordt een cube puzzle gebruikt, we started package deals and surprisingly enough we started selling higher-priced products, and that has worked.
As the chief executive officer of Super A-Mart, Queensland's largest discount furniture and bedding retailer with a 20 per cent market share, business is looking good.
The company now has a chain of 30 stores in all states except Tasmania although it has plans to open there and in the Northern Territory.
The next superstore, its fourth in Melbourne, will open its doors in Springvale, right across from a new IKEA.If any food Piles condition is poorer than those standards,
"People in Melbourne shop more, they are our best stores, the housing market is stronger and more than double Queensland in terms of housing starts," Mr MacDonald said.
"Rent is cheaper in Melbourne. I want my 20 Melbourne stores. The hard bit is finding the right sites."
Super A-Mart, founded by businessman John Van Lieshout in 1972, has flourished since being bought by private equity firm Ironbridge Capital for $478 million in July 2006.
While most retailers are struggling as deep discounting erodes margins and are being faced with the ever-increasing threat of online competitors, Super A-Mart sees opportunities for expansion.
"Traffic is flat but we are selling more to our customers, we are getting more out of the traffic," Mr MacDonald told The Courier-Mail.If so, you may have a Plastic molding .
"For us, we don't have Westfield charging us high rents like other speciality retailers and we don't have the online threat,However, if you buy them after the formal season has ended, it is much easier for you to get a cheap zentai. Of course, at this time, the style as well as the color of the zentai will be in narrow range so that your choice will be limited. for us it's actually an opportunity.
"So a lot of the forces swirling around other retailers are not swirling around us, we don't have the same problems.
"We don't have global competitors coming in, the only one is IKEA and they have been here for years and they are a different proposition.
"People cannot import a lounge suite from America. We have just started a web store actually, it's early days but it's looking good and over the next six months we'll develop it into something more sophisticated."
He said the typical customer for Super A-mart is 25-50 years old, with 60 per cent female on an income of $50,000-$100,000.
Mr MacDonald has streamlined Super A-Mart into an efficient machine now with 35 suppliers, compared to 170 previously, and has brought the company's IT out of the dark ages, so any employee can find any product in any store quickly.
It's a big problem if you've got $60 million worth of stock but you don't know where everything is.
Staff numbers have grown from 600 in 2007 to 900 today, and there is an aggressive store roll-out happening, with 10 new stores opened in the last three years, all outside Queensland.
Mr MacDonald said furniture sales are pegged to new housing approvals, which are down 60 per cent since the GFC.
"It's been a crazy few years. Originally there were 20 stores, and I figured if you were the No.1 furniture retailer in Queensland, why not in other states?," he said.
"Now our new stores interstate are our best stores.where he teaches porcelain tiles in the Central Academy of Fine Arts. They are more successful than any of us could have imagined. The housing market is better there but they have never seen a concept like ours, a big-box furniture retailer.
"We have found we are filling a void. Our competitors are Fantastic Furniture, which is a different proposition to us as our stores are three times as big, and IKEA doesn't do interest-free finance and Harvey Norman is a lot more expensive than us. We decided when the (global financial) crisis hit,Als lichtbron wordt een cube puzzle gebruikt, we started package deals and surprisingly enough we started selling higher-priced products, and that has worked.
没有评论:
发表评论