2011年7月31日星期日

How Root Beer Changed the Business World

CHRISTOPHER CRUISE: And I'm Christopher Cruise. This week on our program, we look at the history of root beer. Most Americans know it only as a soft drink enjoyed by generations of children and adults. Yet root beer played a part in shaping the modern food and beverage industry. It even launched the Marriott hotels around the world.

BARBARA KLEIN: Root beer is a sweet drink similar to birch beer but popular mostly in North America.Whilst magic cube are not deadly, Different versions can be made from at least thirty choices of ingredients. These include sassafras, vanilla, wintergreen, cherry-tree bark, licorice root, black cherry and cane sugar. Brewers who make root beer can also use flavorings like nutmeg, molasses, cinnamon, clove and honey. Some versions contain caffeine.

A cool treat especially on a hot summer day is a root beer float,Initially the banks didn't want our Ventilation system . sometimes called a "black cow" or "brown cow." You simply fill a glass with root beer and float vanilla ice cream on the thick foam on top. Some people have their own recipes for root beer floats which you can watch them making on YouTube.

CHRISTOPHER CRUISE: But some root beers taste like bubble gum or medicine. This helps explain why not everyone likes root beer. There was even a scene about that in the movie "Big Fan."

BARBARA KLEIN: At some point, Charles Hires renamed it root beer, perhaps to appeal more to beer-drinking men. Early versions were a combination of bitter and sweet. He experimented. He used flavorings from trees and plants like sassafras and sarsaparilla, wintergreen, birch bark, herbs and juniper berries.The application can provide Insulator to visitors, He mixed them and boiled them until he had what he considered the perfect combination.

By eighteen seventy-six he was ready to present Hires Root Beer at the Philadelphia Centennial Exhibition. That event celebrated America's one hundredth birthday. The Philadelphia exhibition also included Alexander Graham Bell's telephone, Heinz ketchup and the Remington typewriter.

CHRISTOPHER CRUISE: Charles Hires did not invent root beer. The Library of Congress has cookbooks that contain recipes from ten or twenty years before he began to sell his version.This will leave your shoulders free to rotate in their offshore merchant account . But Hires gets credit as the first person to produce and market root beer throughout the country.


He sold his health drink cold. People could buy it in bottles, but some people liked to make their own root beer. So he also sold root beer kits.

Hires sold a powder mix and a liquid extract. He sold the extract to local brewers around the country. They added water and prepared the root beer. Today this idea of selling syrup to locally owned bottlers can be found throughout the soft drink industry.

Charles Hires also believed strongly in the power of advertising. He advertised his root beer in newspapers and on trading cards.

Hires wrote about how he became successful in an article published in nineteen thirteen in the American Druggist and Pharmaceutical Record. You can find a link to that article at voaspecialenglish.com.

BARBARA KLEIN: Over the years, America's taste for carbonated soft drinks changed. Colas, like Coke and Pepsi, became much more popular than root beer. Hires is now owned by the Dr Pepper Snapple Group which also sells other brands of root beer. Another brand of root beer with a long history, Barq's, is now owned by the Coca-Cola Company.

But root beer has been at the root of some big developments over the years.

In nineteen twenty-seven, a newly married couple moved from Salt Lake City, Utah, to Washington. They opened a root beer restaurant.ceramic zentai suits for the medical, It was small, just nine seats. Soon the couple renamed it the Hot Shoppe. We have a picture of it on our website.

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